Television industry is undergoing significant change.
The following illustration combines a macro-view of the TV industry value chain and process-view for a TV channel operator.
The interrelationships between the value chain and processes (indicated by red icons V, T, P, S, A…) are key points of change and transformation.
DataMonitor’s recent report highlights the importance of transformation impact. DataMonitor analysis addresses one part of the macro value chain (channel operators):
Spending by broadcasters in North America and Western Europe on technology will reach an estimated $8.7 billion by 2012, according to a new report, “The Evolving Broadcast Value Chain, 2006 – 2012.
Using Porter’s 5 Forces model for industry analysis we can see several changes impacting the entire value chain. In this series of posts we will cover following analysis:
- Supplier Power: How converging Telecom, Broadcast, and Online industries are impacting value chain integration and supplier differentiation.
- Barriers to Entry: How policy and regulation is impacting change in key markets.
- Buyer Power: How downturn economy and availability of new platforms is changing the advertising mix.
- Threat of Substitutes: How multiple platforms, mediums and media types compete for viewer attention. How changing viewer habits are encouraging new business models.
- Degree of Rivalry: Overall industry growth and competitive landscape.
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