It is very likely that your business looks and works very differently today, when you glance back just a few years.
There are several “forces of change” at work here. Your customer has more choice and alternatives today, your competitive landscape is changing, technology growth and innovation is happening at a rapid pace, new business models are emerging and old ones dying, a wide array of digital channels are emerging, you can even notice changes within core business functions like marketing, customer services, advertising and sales.
Not only is the volume of this change huge, the speed with which this change is happening is also significant.
Add to this the impact of a downturn economy and you truly have a “perfect storm” that you need to navigate through!
How is your business reacting to this wheel of change?
What others are saying about change
Harvard Business blogger Rosabeth Kanter on change:
A counter-intuitive tip for mastering change is to start by wallowing in the feelings of dread it arouses.
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