Transformation in TV Broadcast Value Chain

Television industry is undergoing significant change.

The following illustration combines a macro-view of the TV industry value chain and process-view for a TV channel operator.

The interrelationships between the value chain and processes (indicated by red icons V, T, P, S, A…) are key points of change and transformation.

DataMonitor’s recent report highlights the importance of transformation impact. DataMonitor analysis addresses one part of the macro value chain (channel operators):

Spending by broadcasters in North America and Western Europe on technology will reach an estimated $8.7 billion by 2012, according to a new report, “The Evolving Broadcast Value Chain, 2006 – 2012.

Using Porter’s 5 Forces model for industry analysis we can see several changes impacting the entire value chain. In this series of posts we will cover following analysis:

• Supplier Power: How converging Telecom, Broadcast, and Online industries are impacting value chain integration and supplier differentiation.
• Barriers to Entry: How policy and regulation is impacting change in key markets.
• Buyer Power: How downturn economy and availability of new platforms is changing the advertising mix.
• Threat of Substitutes: How multiple platforms, mediums and media types compete for viewer attention. How changing viewer habits are encouraging new business models.
• Degree of Rivalry: Overall industry growth and competitive landscape.

Defining Business Technology (BT)

Forrester, while coining and describing the term “Business Technology” (BT) distinguishes it from vanilla IT, based on increasing reliance of enterprises on technology driven processes embodying business operations to Internet based interactions across the business value chain.

According to Forrester, BT involves practices like Business Process Management (BPM), process design, operational process consulting, enterprise architecture design, risk management and compliance services on top of traditional IT stack of application development and management, infrastructure management, BPO, etc.

Forrester’s blog for CIOs:

Business Technology (BT) is the largest single technology-management transition you will face over the next 5-10 years, as BT redefines IT’s operating model in your firm. BT is pervasive technology use, increasingly managed outside of IT's direct control.

The Wheel of Change

It is very likely that your business looks and works very differently today, when you glance back just a few years.

There are several “forces of change” at work here. Your customer has more choice and alternatives today, your competitive landscape is changing, technology growth and innovation is happening at a rapid pace, new business models are emerging and old ones dying, a wide array of digital channels are emerging, you can even notice changes within core business functions like marketing, customer services, advertising and sales.

Not only is the volume of this change huge, the speed with which this change is happening is also significant.

Add to this the impact of a downturn economy and you truly have a “perfect storm” that you need to navigate through!

How is your business reacting to this wheel of change?

What others are saying about change

Harvard Business blogger Rosabeth Kanter on change:

A counter-intuitive tip for mastering change is to start by wallowing in the feelings of dread it arouses.